This course provides an overview of the business of sport. Current topics and issues within various sport organizations are introduced and discussed. Career opportunities within the sport industry are explored.
This course is an introduction to the fundamental concepts of public relations and communication in a sport setting. Applied activities offer an opportunity to develop knowledge and skills related to public relations and communication within the sport industry.
This course serves as an introduction to ethics within the sport industry. An examination of values promoted by sport and ethical dilemmas within the industry provide opportunities for critical analysis.
This course explores how to effectively manage a sport facility. Additionally, concepts of event management, such as planning, ticketing, and analyzing sporting events are examined.
This course examines laws relevant to sport managers and those pursuing careers within health and physical performance fields. An examination of the legal system and laws affecting sport and recreational activities is provided in a manner understandable to those involved in the sport, fitness, or health industries.
This course explores basic theories, techniques, and knowledge related to management within the sport industry, including the functions of planning, organizing, leading, and controlling. Applied activities offer an opportunity to develop practical skills which can be utilized to manage organizations within the sport industry. Prerequisite: SM105 or BA232 or BA252
This course explores strategic sport marketing concepts including product, price, place, promotion, and public relations through practical applications. Development of a sales marketing plan for a sport product or organization is included. Prerequisite: SM105 or BA232 or BA252
This course covers basic financial management principles, concepts, and techniques encountered within the sport industry. Information is applied to various segments within the sport industry in order to gain a deeper understanding of financial management. Prerequisite: SM105 or BA232 or BA252, and AC205
The internship course consists of educational work experience in a business or industry environment related to Sport Management. Knowledge learned through academic experiences is applied and hands-on experiences are gained. Professional skills are developed and refined. Work expectations are contracted with the site-supervisor and faculty sponsor. This course requires 120 clock hours of an internship experience under the guidance of an experienced professional. Prerequisite: Junior or senior standing (60 credit hours completed), 18 credit hours completed in the major, and a 2.5 GPA in the major – Permission of Sport Management Program Director is required.
This course explores sales strategies and sales team management techniques specific to the sport industry. Emphasis is placed on driving organizational goals through data analysis and enhancing team performance in a competitive market. Students will refine their sales skills through role-playing exercises that simulate real-world scenarios. Cross-listed with SM 420
This course explores challenges and emerging trends shaping the sport industry, including technological advancements, changing consumer behaviors, and evolving regulatory landscapes through a management perspective. Through critical analysis and strategic leadership, students will create plans for navigating growth and innovation within sport organizations. Cross-listed with SM 430
This course examines the interconnectedness of sport across cultures, economies, and political landscapes worldwide through current events. Students will have the opportunity to apply this knowledge by offering solutions and strategies associated with global events. Cross-listed with SM 450
This course examines strategies and practices for cultivating meaningful connections between sport organizations and their local, regional, or global communities. Students will develop practical plans for outreach initiatives utilizing marketing and communication concepts to strengthen community relations. Developing these plans will enhance students' ability to design initiatives that effectively drive engagement and foster impactful community relationships.
This course explores the legal landscape surrounding the sport industry, focusing on concepts such as liability, contract law, intellectual property law, and labor law from a management perspective. By integrating legal knowledge with strategic decision-making, students can refine their risk management skills, navigate legal challenges, and lead in an informed and proactive way.
This course focuses on the skills and knowledge needed for effective crisis management in the sport industry. With an emphasis on anticipation, preparation, response, and recovery, students will examine real-world case studies to understand how organizations navigate challenging crises. Additionally, students will develop a comprehensive crisis management plan tailored to the unique demands of a particular sport organization.
This course explores advanced leadership techniques tailored for the sport industry, focusing on implementing innovative leadership strategies that drive performance and enhance organizational culture. Through the analysis of real-world case studies, students will have the opportunity to enhance their leadership skills associated with decision-making, change management, communication, and conflict resolution. Further development of professional networks and mentoring relationships within the sport sector will also be included.
This course examines the building, managing, and leveraging of brands within the sport industry. With a focus on consumer engagement, students will explore the role of digital and social media management within marketing communications. Students will then use data analysis and market research to identify revenue generation strategies and develop a branding plan for a sport organization that enhances organizational goals.
This course provides insights on leveraging data for strategic decision-making in the sport industry. Students will gain skills in collecting, analyzing, and predicting data using industry-standard tools and software, including data visualization platforms and predictive analytics models. These skills will enhance students' ability to make informed decisions that drive success in sport management and operations.
This course explores the strategic development process and the leadership of strategic initiatives within sport organizations. With a focus on stakeholder engagement, innovative growth opportunities, and data-driven decision-making, students will create strategic plans and initiatives to enhance sport organizations.
The internship course offers an educational work experience within a business or industry environment related to Sport Management. Students will apply knowledge from their academic coursework while acquiring valuable hands-on experience and refining professional skills. Work expectations will be established in collaboration with the site supervisor and faculty sponsor. This course requires 240 clock hours of internship experience under the mentorship of an experienced professional. Prerequisite: 18 credit hours completed in an appropriate graduate program. Permission of the Sport Management Program Director is required.
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